Celsius
Product Studio Campaign
Studio·2025·Studio
The Brief
Celsius needed fresh studio content for several of their drink flavors. The direction leaned into bold color and energy, helping the cans stand out while emphasizing the refreshing nature of the product.
Using bright color palettes and dynamic compositions, the shoot brought an energetic feel that aligned with the brand’s fitness-driven audience.
Key Takeaways
- 01Bold color palettes matched to each Celsius flavor
- 02Dynamic compositions emphasizing refreshment and energy
- 03Studio-controlled lighting for product precision
- 04Content designed for fitness-driven digital channels
Client
Celsius
Year
2025
Type
Studio
Location
Studio
Capabilities
Product & Studio Photography, Photo Retouching
Credits
- Director — Barrett Shutt
- Photography — Barrett Shutt
- Food Stylist — Leesa Renee
- PA — Alyssa
- Retouching — Playground Studios
FAQ
01
What was the creative approach for the Celsius studio shoot?
We leaned into bold, bright color palettes matched to each flavor, creating dynamic compositions that emphasized the refreshing, energetic nature of the product.
02
How many Celsius flavors were photographed?
The shoot covered several flavors, each styled with its own unique color environment and composition to stand out across digital channels.
