Cadence
Fuel For Your Daily Discipline
Campaign·2024·Portland, OR
The Brief
To introduce Cadence to the market, we built a lifestyle campaign centered around the idea "Fuel For Your Daily Discipline."
Shot throughout Portland, the campaign integrated the product into real-world moments of movement and everyday routines.
Key Takeaways
- 01Lifestyle-driven campaign shot on location throughout Portland
- 02Product integrated into real-world moments of movement
- 03Mixed studio and environmental photography
- 04Built the visual identity for a new brand launch
Client
Cadence
Year
2024
Type
Campaign
Location
Portland, OR
Capabilities
Lifestyle Photography, Product & Studio Photography, Photo Retouching
Credits
- Creative Direction — Barrett Shutt
- Producer — Matt Rich
- Photography — Barrett Shutt
- PA — Deejay Falcon
- BTS — Deejay Falcon
- Talent — Al Dunah
- Talent — Taylor Fettig
- Talent — Samantha Andrada
FAQ
01
What was the concept behind the Cadence campaign?
The campaign centered on 'Fuel For Your Daily Discipline' — capturing real-world moments of movement and everyday routines rather than staged fitness content.
02
Where was the Cadence shoot located?
We shot throughout Portland, Oregon, using a mix of outdoor locations and studio environments to give the brand a grounded, authentic feel.
