Celsius
NCAA Basketball Campaign
The Brief
A collaboration between Celsius and NCAA Basketball featuring Cody Williams, Jared McCain, and Kwame Evans.
Celsius wanted to showcase three sponsored, All-American college basketball athletes through a fast-paced, lifestyle-driven content campaign. We shot across multiple locations—including Colorado, Oregon, and North Carolina—the project focused on capturing each athlete’s energy, discipline, and individuality within a highly compressed production window. With only a few hours per athlete, the approach required a nimble, agile crew—prioritizing efficiency without sacrificing creative direction.
Key Takeaways
- 01Campaign featuring three NCAA basketball athletes
- 02High-energy visuals built around competitive intensity
- 03Shot for Celsius's sports marketing vertical
- 04Combined lifestyle photography with action-driven content
Client
Celsius
Year
2023
Type
Campaign
Location
Boulder, Duke, UofO
Capabilities
Video Production, Video Editing, Color Grading, Lifestyle Photography, Sound Design & Mix
Credits
- Creative Direction — Jack Botti
- Photography — Barrett Shutt
- Talent — Cody Williams, Jared McCain, Kwame Evans
- Videographer — Jack Botti
- Producer — Brad Pierce
- Videographer — Ryan Kao
- FPV — Caleb Wright
- SFX — Brandon Lowe
FAQ
Who was featured in the Celsius NCAA Basketball campaign?
The campaign featured three NCAA athletes — Cody Williams, Jared McCain, and Kwame Evans — each shot in a way that captured the intensity and discipline of competitive basketball.
What type of content was produced for this campaign?
We delivered a mix of lifestyle photography and action-driven sports content designed for Celsius's digital and social channels.
