His Daily Bread
Collection 2 Refresh
The Brief
His Daily Bread needed additional visuals to support their Drop 2 refresh, highlighting several of their best-selling kids pieces. The creative direction focused on a clean, minimal aesthetic inspired by Kith, allowing the product and styling to lead. Let the clothes speak.
Shot in 30A, Florida, the campaign captured simple studio-style visuals that felt natural, modern, and elevated.
Key Takeaways
- 01Minimal studio aesthetic inspired by Kith's visual language
- 02Shot on location in 30A, Florida
- 03Focused on product and styling over heavy post-production
- 04Supported the relaunch of best-selling kids pieces
Client
His Daily Bread
Year
2025
Type
Campaign
Location
30A, Florida
Capabilities
Product & Studio Photography, Photo Retouching
Credits
- Production — Playground Studios
- Creative Direction — Ciara Self
- Photography — Barrett Shutt
- Retouching — Playground Studios
FAQ
What was the creative direction for the Drop 2 Refresh shoot?
The direction leaned into a clean, minimal aesthetic inspired by brands like Kith — letting the product and styling lead rather than heavy set design or post-production.
Where was the His Daily Bread campaign shot?
The shoot took place in 30A, Florida, using natural light and simple studio-style setups on location.
